Nextatlas lets professionals of the most innovative brands view, interact with, and export real-time trend reports and data in a beautiful and intuitive way

WHAT IS NEXTATLAS?

Nextatlas transforms social media streams into actionable information, providing clients with an indispensable warning system for emerging consumer trends

WHY USE NEXTATLAS?

  • Real-time trend tracking
  • Big data technology
  • Being on-trend translates into increased sales
  • Minimize risk of mistaken product decisions
  • Global coverage
  • Clear and beautiful visualizations
  • Personalized workspace and reporting

WHO USES NEXTATLAS?

  • Professionals who need to make informed design and product development decisions
  • Fashion design and product development teams
  • Marketing teams
  • Retailers and manufacturers

COLLECTIVE INTELLIGENCE

Leverage the collective insight of the iCoolhunt community with its thousands of coolhunters around the world and the patterns that emerge from millions of data points from an ever increasing number of data sources

SMART ALGORITHMS

Back up your intuition with data crunched by algorithms specifically conceived for trend identification and machine learning modeled on actual human trend spotting behaviors

INSTANT & BEAUTIFUL CUSTOMIZED REPORTS

Help yours and your team's decision-making & creative process with real time information that can be quickly exported into beautiful, inspiring, and completely customizable trend reports

Nextatlas is pioneering a combination of crowdsourcing and computational approach in trend research

BRIDGING THE GAP BETWEEN DATA AND INSPIRATION

Let's be honest. Professionals who work with data often show little to none appreciation for the qualitative - i.e. hardly-reducible-to-numbers - components of creativity; and creative professionals often don't want "cold" quantitative evidences to interfere with their creative process. Our aim with Nextatlas is to bridge this unproductive gap with tools that are meant to be used and shared by both groups of professionals.

WE BELIEVE IN HUMAN INTUITION AND IN THE POWER OF BIG DATA

Nextatlas is a product of iCoolhunt srl. Brothers, co-founders and co-CEOs of iCoolhunt, Luca and Alessio Morena, bring unique perspectives to the tech startup scene: Luca earned a PhD in Philosophy and Alessio was the founder of a Web design agency. They believe the future of trend forecasting lies in the smart combination of data science, social science, and humanities.

WE DESIGN TOOLS TO EXPLORE CULTURAL SHIFTS THAT WILL SHAPE OUR FUTURE

Nextatlas is a set of tools for data-driven decision-making and inspiration. Using real-time dashboard views, Nextatlas allows brands to track trends, tags, network relations between emerging trends, their location and epidemiology, and browse through hundreds of inspiring visual examples.

ABOUT ICOOLHUNT

"Most photo sharing services serve no purpose beyond offering a way to share your view of the world, and color that view with filters. iCoolhunt aims to change that with an application that can track global trends as they emerge."
- WIRED

iCoolhunt srl is based out of the Sardegna Ricerche incubator in Pula in Cagliari, Italy, with operations in Turin. For more information about iCoolhunt, please visit: www.icoolhunt.com.

Crowdsourcing and big data technology allow Nextatlas to be the most affordable and advanced trend forecasting service on the market

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