Identify
Nextatlas crawls through millions of social web posts from Twitter, Instagram, Reddit, etc. related to trend/style/innovation in order to discover potential new industry-specific early adopters.
Evaluate & Filter
Users connected to certified early adopters are added to the potential source pool and filtered (removing spam and sponsor heavy posts, excessive follower counts, etc) to ensure relevance, quality, and authenticity.
Data analysis
Content published by profiles in the source pool are collected and analyzed by the Nextatlas AI to extract data relevant to industry & consumer trends.
Act & Foresight
We translate weak signals in consumer conversation to predict emerging trends and actionable insights that help you find the next big thing.
Our AI in numbers
93%
Accuracy of prediction
300K+
Early Adopters
600K+
Tracked tags
2,5M+
New post / week
3 years
of historic data
What are the Benefits of the approach?
Bring insight to data interpretation with unique cognitive frameworks and text analysis
Identify the first movers across channels to find trailblazing voices
Anticipate of big market shifts through weak signal spotting
Validate and categorize phenomena for resonant trend analysis
Apply our approach to your business
We are committed to Privacy
We only use publicly accessible social media content and do not use or sell private personal data in any of our analysis. All data collection and analysis is done in accordance with GDPR standards and best practices.