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Tech & Lifestyle
Fourth Quarter 2018 Report
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We have gadgets, devices and almost ethereal tools to manage and modify our world. Nonetheless, we suffer deeply and struggle to find solutions that fit our newly acquired lifestyle. Are we still facing the body/mind dichotomy? Is our online life, our non-physical social network putting us in a new kind of discomfort?
Key Insights
What’s inside
- Global technology brands are starting to rethink the cycle of new products
- With little scientific data to back them up, new alternative products intended to calm people down are exploding in popularity
- Concerns about waste production are leading to more durable products and faster biodegrading packaging
- 3 curated trends pertaining to Technology and Lifestyle that have gained traction and point to specific consumer attitudes and expectation.
- Significant key insights from the analysis of each trend
- Data, timelines, graphs and charts pertaining to target analysis, cross-industry relevance geographic localization
- 3 relevant micro-influencers whose interests revolve around the defining traits emerged from data and exemplify relevantly related lifestyles
- 4 + Examples of innovative brand ideas addressing the topics identified