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Food & Beverage
Second Quarter 2020
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The exercise of reimagining, recycling and repurposing is now embedded in the food industry, pushing people to rethink consumption habits, production cycles, manufacturing processes, waste management, and so on.
Key Insights
What’s inside
- The compulsive use of words starting with the “re-” prefix can be seen as a re-flection of today’s economy and future trends
- As both health and environmental concerns rise, even the most common and earliest condiments of our diets are being re-evaluated
- Amid current food crisis, consumers and producers are being pushed to rethink consumptions habits and production cycles
- 3 curated trends pertaining to the Food & Beverage industry that have gained traction and point to specific consumer attitudes and expectation.
- Significant key insights from the analysis of each trend
- Data, timelines, graphs and charts pertaining to target analysis, cross-industry relevance geographic localization
- 4 relevant micro-influencers whose interests revolve around the defining traits emerged from data and exemplify relevantly related lifestyles
- 6 Examples of innovative brand ideas addressing the topics identified