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Bain Digital (R)Evolution Awards 2024 x Nextatlas

Customer Behaviours

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The Bain Digital (R)Evolution Awards 2024 x Nextatlas Trend Report explores cutting-edge shifts in consumer behaviors and technological advancements, forecasting key trends that will shape digital interactions, marketing strategies, and human-machine collaboration. By leveraging Nextatlas' data-driven platform, the report identifies emerging concepts and provides actionable insights for businesses navigating the evolving digital landscape.

Key Insights
What’s inside

Consumer Behavior Shifts: Analysis of consumers' tension between personalization and decision fatigue.
Emerging Technologies: AI-powered wearables enabling screenless interactions and advances in humanoid robots expanding into domestic spaces.
Humanoid Robots and Cobots: robots are shifting roles from industrial applications to domestic helpers and companions