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Anticipating Consumers Generating Future

Nextatlas x Bain & Company | Value Framework

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The "Anticipating Consumers Generating Future" report, developed for the Bain & Company Digital Awards 2023, aims to identify a series of emerging consumer trends that will impact various industries in the upcoming year. Subsequently, these trends have been categorized based on Bain & Company's B2C Elements of Value framework, which comprises four value categories rooted in Abraham Maslow's hierarchy of needs.

This report exemplifies how Nextatlas' analyses provide insights into consumer behavior, enabling the construction of robust long-term strategies.

Key Insights
What’s inside

Objective: The report aims to identify emerging consumer dynamics set to impact diverse industries in the upcoming year, developed specifically for the Bain & Company Digital Awards 2023.
Utilizing Advanced Tools: Generate, powered by large language models and the Nextatlas engine, was employed to pinpoint significant trends, showcasing the capabilities of generative-AI trend forecasting services.
Categorization Framework: Insights were organized based on Bain & Company's B2C Elements of Value framework, aligning with four value categories rooted in Abraham Maslow's hierarchy of needs, providing a structured understanding of emerging consumer behaviors.