Taste

The New Battleground of Cultural Influence

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Taste has never been more contested. As AI reshapes creativity, consumption, and curation, a fundamental question emerges: who—or what—defines taste in the age of automation?

From hyper-personalized algorithms to the resurgence of human intuition, this report explores the shifting power dynamics in culture, aesthetics, and decision-making. Are we moving toward a world of homogenized, AI-driven preferences, or is there a growing demand for uniquely human discernment?

As AI refines patterns but lacks cultural depth, the future of taste depends on those who can navigate between automation and authenticity.

Key Insights
What’s inside

The Taste Gap – Why the divide between algorithmic recommendations and human intuition is growing.
Uncodable Aesthetics – The rise of instinct, raw emotion, and unpredictable creativity in art, design, and branding.
Cultivated, Not Computed – How personal taste, heritage, and expert curation are reclaiming influence.
Curation as Creation – Why the ability to select, refine, and contextualize is becoming a powerful skill in the Taste Economy.