What started as an animal-rights movement, has been gradually losing its niche or counterculture status and has been gaining in popularity, becoming a “lifestyle movement.”
Key Insights
What’s inside
Vegan food is attracting those who are simply looking to reduce their meat and dairy consumption
Concern for the environment is one of the most important factors in the rise of veganism
1 curated trends pertaining to the Food&Beverage industry that have gained traction and point to specific consumer attitudes and expectation
Significant key insights from the analysis of the trend
Data, timelines, graphs and charts pertaining to target analysis, cross-industry relevance geographic localization
2 + Examples of innovative brand ideas addressing the topics identified
Related Trends Report
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