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Food & Beverage
First Quarter 2020 Report
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Hungry for balance, wellbeing, and happiness, we are augmenting food, the experience of food, recipes, ingredients and social occasions around eating. We are turning to food to augment our bodies, to awaken our senses, to bond, to feel pleasure and a sense of belonging.
Key Insights
What’s inside
- If previously food had influenced skincare, the tendency is now reversing and skincare is influencing food.
- Food is being ‘augmented’ by a wide spectrum of multi-sensory experiences that can be associated with our eating practices.
- The chaotic maximalism of this era is bringing disorder to the table with the inception of Frankenfoods.
- 3 curated trends pertaining to the Food & Beverage industry that have gained traction and point to specific consumer attitudes and expectation.
- Significant key insights from the analysis of each trend
- Data, timelines, graphs and charts pertaining to target analysis, cross-industry relevance geographic localization
- 4 relevant micro-influencers whose interests revolve around the defining traits emerged from data and exemplify relevantly related lifestyles
- 6 Examples of innovative brand ideas addressing the topics identified